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You know what the majority of season ticket holders get in their package? Their tickets.
Definition of "gift": something voluntarily transferred by one person to another person without compensation.
I was pleasantly surprised when I became a ST holder and I received something "extra" that I did not pay for. Was a really nice touch. As a season ticket holder in other sports and in talking with my friends that are ST holders for Niners and Raiders it was something that I had not seen before. I certainly don't view it as something that is my "right" or due to me as a season ticket holder so I am pretty appreciative for any gesture... small or not.
In regards to the bag being our "gift" if that is true you will get no argument from me... that is actually something I will USE as opposed to just something that I throw in a closet or something. Perhaps EVERY team in the NFL is sending these out to their season ticket holders but somehow I doubt that. I am glad they are going the extra mile to help us fans be in compliance with the rule and make our game day transition to these new rules more seamless.